Breastfeeding Action Committee of Edmonton (BACE) receives human rights grant

BACE receives human rights grant to help prevent breastfeeding discrimination
Program needed to combat harassment and discrimination of breastfeeding mothers and children

Edmonton, Friday, October 3 -- The Breastfeeding Action Committee of Edmonton (BACE) is thrilled to announce we are recipients of a 2014-2015 Human Rights and Multiculturalism Grant from the Alberta Human Rights Commission. 

BACE will be using this grant to launch a Breastfeeding Friendly Initiative.

We will work with stakeholders to create breastfeeding friendly policy, signage and training for implementation in local businesses, community organizations and public institutions. We will support our Breastfeeding Friendly Partners as they implement this program and also will develop and launch a breastfeeding friendly public education campaign. Our goal is to decrease the number of incidents of harassment of breastfeeding parents, to increase public awareness about breastfeeding rights, and to support local organizations in becoming breastfeeding friendly.

In 2013 the Breastfeeding Action Committee of Edmonton (BACE) called on Edmonton to do more to support breastfeeding after a University of Alberta study found that while over 90 per cent of Alberta women start out breastfeeding, many don’t continue to exclusively breastfeed their babies to the six-month mark as recommended by health authorities. Researchers identified a lack of support for breastfeeding in public as one factor leading to early weaning. Health Canada recommends exclusive breastfeeding for the first six months and then sustained breastfeeding for up to two years or longer with appropriate complementary feeding.

BACE has documented more than a dozen incidents involving harassment of breastfeeding in public in Alberta in the last two years including at Edmonton-area hospitals, swimming pools, and even the public library.

BACE will be celebrating funding to address this problem at the Breastfeeding Challenge at West Edmonton Mall at 11 a.m., October 4th. The Quintessence Breastfeeding Challenge takes place across Canada as part of National Breastfeeding Week celebrations.

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Contact: 

Jodine Chase, 780-938-5208

www.breastfeedingaction.ca

www.facebook.com/BACEpage

@BACETweets

Breastfeeding Challenge, 10:30 a.m., Saturday, October 4th


West Edmonton Mall Northeast corner ground floor (near the Sears mall entrance, parking off 90 Avenue and 170 St.)

Incidents involving harassment for breastfeeding in public in Alberta, 2010-2014

Newsrelease: Edmonton needs to do more to support breastfeeding moms: BACE